![]() Using their one-sheet, Rosenberg and Rustemagić (represented by William Morris Agency) got film rights interest from such studios as Universal Pictures, DreamWorks Studios, Fox Family Films, Columbia Pictures, Walt Disney Entertainment, and Paramount Pictures. Rosenberg had Noveck and another employee, Paul Benjamin, work up a film pitch, including character designs. Instead, Rosenberg's employee Greg Noveck came up with a title: Cowboys and Aliens. Rosenberg and European rights agent Ervin Rustemagić had tried to sell the film rights to the Western comic Tex, but were not finding success. Platinum Studios founder & chairman Rosenberg came up with the Cowboys & Aliens concept in 1997.
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